Even with no definite date for the
Singapore Grand Prix, hotels on the proposed F1 route are
already reporting a huge number of requests for room
bookings for likely weeks.
The phones started ringing within minutes of the official
announcement that Singapore will be hosting the race from
2008, hoteliers said.
Industry sources also told BT that corporates like
Daimler-Chrysler and some of the banks had made big block
bookings for their premium clients at Swissotel The
Stamford, one of the hotels along the route, while other
hotels have reported heavy corporate bookings even though
there is no word on when the motor race will he held.
At the Pan Pacific, public relations manager Cheryl Ng
said: 'The hotel began receiving inquiries for accommodation
shortly after the announcement was made.' Other hotels along
the route include Marina Mandarin, The Oriental,
Ritz-Carlton, Conrad, Raffles Hotel, and The Fullerton.
The money will not all be flowing one way. The hotel
trade will, however, be expected to help stump up some of
the $150 million the event is expected to cost - but
reactions to the F1 cess announced yesterday were generally
positive. 'We're supportive of it,' said Ritz-Carlton's
director of public relations Evelyn Yo.
Marina Mandarin's general manager Tony Cousens said: 'F1
will be a great event for Singapore, fantastic international
positioning for Singapore and, as such, as with other
destinations for events, a levy to support it will be
understandable.'
Likewise at Pan Pacific, where Ms Ng said: 'The
confirmation of this event is extremely encouraging, not
only for the hotel but for the outlook for the hospitality
industry on the whole and with this news, the hotel will be
starting a committee to begin preparations for this event.'
The general manager of Royal Plaza on Scotts, Patrick
Fiat, said: 'It's definitely a big boost for tourism in
Singapore and one of the best things that can happen for the
branding of the country.'
Hoteliers were, however, unwilling to comment immediately
on how room rates will be affected by the levy and by the
race it is intended to help pay for. While acknowledging
that the Grand Prix will be an excellent opportunity to
boost business, most said they would need more time to
assess the supply and demand situation at the time.
'Although it is too early to predict the rate changes at
this stage, we expect an increase,' said Ms Ng.
'This will become clearer once we have an idea of the
final concept - day or night - which will generate the
expected tourist arrival numbers and subsequently, the
demand. This is encouraging for local hotel rates in
general, which are still behind other Asian cities like
Shanghai and Hong Kong.'
Even without this new attraction, hoteliers were already
looking forward to a 20 per cent year-on-year rise in room
rates.
Clearly, with the addition of the race cess, they can be
seen to rise by at least 50 per cent - although the
experience in other F1 cities like Monaco and Melbourne
suggests that rates could be at least 2-3 times the normal
charges during the race period.
Favorite search: F1 Singapore,
Singapore Formula One, Singapore One, Formula 1, F1, Formula One
Grand Prix, Singapore Grand Prix, Grand Prix, Singapore Racing,
Singapore Sport, Singapore Motor